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MARKETING AND COMMUNICATIONS MANAGER

JOB REF: BS803A

MARKETING AND COMMUNICATIONS MANAGER
£29,580 to £34,281 per annum

Closing date: 27th September 2012 at 9am

We are looking for a dynamic and driven marketing professional to drive the next crucial stage of City College’s development. The post carries the responsibility for developing and executing college wide marketing, events and communication plans to support the overall marketing plan for the college. This is a diverse role and specifically requires someone with strong project management skills and an understanding of digital media in particular.

The person appointed will have responsibility for the achievement of the marketing, events and communications targets of the team as well as line management of staffing and resources for the marketing team.

The successful candidate will be a graduate of marketing or a related subject and should ideally hold the CIM or equivalent marketing qualification. Experience of working in the education sector would also be an advantage

The role requires an energetic, innovative, enthusiastic individual who can lead and inspire a team of marketing and communications staff and has proven experience in this area.

PERSON SPECIFICATION

Essential:

• Degree or equivalent qualification in marketing or a related subject
• Proven experience of general marketing practice and devising and executing integrated marketing campaigns across the marketing mix
• Strong project management experience from execution through to evaluation
• Experience in leading project and event teams
• Proven experience of developing web content and services
• A working knowledge of web based applications and online marketing techniques
• Experience of supervising marketing staff
• High level of IT literacy and English writing skills
• A flexible and proactive approach
• Excellent verbal and written communication skills
• Strong attention to detail
• Experience of self managing tasks and processes within deadlines
• A positive can-do attitude and strong interpersonal skills
• A demonstrable commitment to Equal Opportunities

Desirable

• Experience of working in an educational institution or in a similar role in an FE College
• A CIM or equivalent post graduate marketing qualification

ACCOUNTABILITIES

The post-holder will report on a day-to-day basis to the Head of Marketing and Communications and will be accountable for:

A. Overseeing and developing key elements of the college’s recruitment marketing strategy (college-wide and on behalf of individual departments)

B. Responsibility for the branding and marketing for our commercial strategy, employer engagement and partnership initiatives and account management of the areas that manage these

C. The management of events and sponsorships and the project teams and staff that execute and manage these

D. Supervising and line managing team members within the marketing area to devise and implement integrated marketing campaigns and strategies according to the marketing plan

E. Responsibility for ensuring the website content is up-to-date, accurate and relevant to various customer groups and making use of social and digital media to promote the college and all of its products

F. Complying with College wide policies and procedures

Detailed below for guidance is a suggested list of duties that these accountabilities cover. This list is not exhaustive and may vary from time to time in order that the accountabilities may be met. Such variations are a common occurrence and cannot of themselves justify a re-grading of the post.

ACCOUNTABILITY A

• To devise and execute and overall media plan with a view to raising the profile of the college in its geographical reach (locally, regionally, nationally) and with its key stakeholders

• Ensuring the media plan reflects the college’s recruitment targets and evaluates campaigns to feed in to future media plans

• Responsibility for media buying, negotiating and managing media relationships with advertising contacts and suppliers

• Ensuring media planning is formalised and annually produced and is based on recruitment needs and raising the profile of the college through a wide range of marketing channels e.g. advertising, direct marketing (email, text), radio, advertising, PR, events, online marketing, social media and in-college promotion

• Working with individual Curriculum Heads and Team Leaders to devise departmental marketing strategies to aid student recruitment for their areas and ensuring the team implement these to the required level to support recruitment target

ACCOUNTABILITY B

• To take responsibility for the marketing and promotional activity for the Employer Engagement and Commercial Strategy teams to develop marketing plans to support recruitment and promotion

• To perform an account management role for the teams under the City Business Skills area to ensure they are receiving relevant, cost effective marketing support to meet their departmental objectives

• To focus marketing activity on the key targets of apprenticeship recruitment, short course recruitment, raising the profile of the college to employers, supporting the launch and development of the college’s skills shop

• To be the key point of contact for the commercial projects team to support marketing initiatives relating to commercial activity and partnerships

ACCOUNTABILITY C

• To be responsible for managing college events under the remit of the marketing department

• To project manage event teams and evaluate the success of events for future planning

• To ensure that the college heads and management have an update events schedule and the college tracker is up to date with key annual events

• To develop opportunities for promotion and marketing activity at community external events where the college should have a presence

• To take a project lead for sponsorship opportunities and community projects to ensure they meet the objectives set and are effective ways of raising the college’s profile

ACCOUNTABILITY D

• Supervise and develop marketing staff in your area

• Line manage staff including regular meetings, performance reviews, appraisals, objective setting and training and development opportunities

• To ensure all risk assessments and health and safety audits are up to date for your area

ACCOUNTABILITY E

To ensure the website is up-to-date with relevant and topical information for a range of target groups

• To utilise web statistics (such as Google Analytics) and customer surveys to measure the effectiveness of the website and deliver recommendations for improving the service

• To produce a regular report to the Head of Marketing on the performance and effectiveness of the website

ACCOUNTABILITY D

• Participate in College probationary review and appraisal processes, agree objectives with the line manager and ensure they are achieved.

• Comply with the College’s health and safety policy.

• Work to promote and contribute to the College’s Equal Opportunities Policy.

• Apply the College’s safeguarding policy and practices.

• Comply with the College’s procedures in relation to the requirements of the Data Protection Act.

• Undertake such other duties as may be reasonably required.

In common with all staff, the postholder may be required to assist with evening duties on reception and also those associated with the annual enrolment period, open evenings and award ceremonies.

GENERAL INFORMATION: TERMS AND CONDITIONS OF EMPLOYMENT

MARKETING AND COMMUNICATIONS MANAGER JOB REF: BS803A
£29,580 to £34,281 per annum

Full details of conditions of service will be provided in the contract of employment. For information, a summary of the main conditions is given below.

Exclusivity of Service

Employees must not, without the written consent of the Principal, undertake any employment or engagement which might interfere with the performance of duties at the College or conflict with the interests of the Corporation.

Salary

The salary will be in the range £29,580 to £34,281 per annum (Harmonised Pay Scale Man1/2 points 31 to 36).

Working Hours

The standard working hours are 37 per week and the hours you will be expected to work will be in agreement with your line manager and may be subject to change. The College normal working week includes Saturday working and it will be necessary to work on a Saturday or in the evenings for which you will be given time off in lieu.

Annual Leave

The entitlement for the period of this contract is 23 days per annum plus statutory and public holidays. This will rise to 25 days in the leave year following completion of 5 years service. Annual leave is usually taken during College vacation time. In addition, the College may decide to close for up to 5 working days over the Christmas period. In these circumstances, you will be entitled to these days in addition to the basic 23 days. Any College closure of more than 5 days must be taken as part of the 23 days annual leave.

Pension Arrangements

All employees automatically become members of the Local Government Pension Scheme unless they decide to opt out. Your contribution rate depends on how much you are paid. The pay bands that apply from 1 April 2012 are:

If your full-time Pay Rate is: You pay a contribution of:

Up to £13500 5.5%
£13501 and up to £15800 5.8%
£15801 and up to £20400 5.9%
£20401 and up to £34000 6.5%
£34001 and up to £45500 6.8%
£45501 and up to £85300 7.2%
More than £85300 7.5%
The pay band ranges will be increased each year in line with the cost of living. City College Brighton and Hove will make a further contribution of 18.5% of the pensionable pay.

Health Clearance

All potential new staff are required to complete a Health Questionnaire and may be asked to attend a medical check.

Probation

All new staff to the College will be subject to a probationary period. The probationary period for this post is 6 months. Appointment to the College will only be confirmed after the satisfactory completion of the probationary period.

The Protection of Children and Vulnerable Adults

The College is committed to safeguarding and promoting the welfare of children and vulnerable adults, and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Criminal Records Bureau.

The nature of this post requires the College to undertake a Criminal Records check on the appointed candidate for any convictions which make it undesirable for the candidate to undertake this post. Under the terms of the check you are not entitled to withhold information about convictions which for other purposes are “spent” under the provisions of the rehabilitation of Offenders Act 1974.

For these reasons, if you are shortlisted for this appointment you may be asked to complete a more detailed form for the purposes of the check. Any information you provide at that time will be treated as strictly confidential and will only be considered in relation to this application.

Please note that a conviction, bind-over or caution will not automatically disqualify you from employment, but any failure to disclose is likely to result in your dismissal. By signing the application form, you will be acknowledging that you understand that a criminal records check may be made.

English, Maths and ICT

The College is committed to ensuring that all staff have the necessary GCSE or equivalent in Maths, English and ICT (ECDL or CLAIT). The College is committed to providing support or training where appropriate to assist staff achieve these qualifications.

Smoking Policy

Smoking is not permitted on College premises.

Childcare Vouchers

The College operates a Childcare Voucher scheme for eligible staff. Further information on local childcare can be found on the Childcare Link website www.childcarelink.gov.uk.

Car Parking

There are limited car parking spaces available on College premises for a termly fee. Unfortunately we are unable to guarantee a parking space for all staff.

College Facilities

These are open to College staff and include use of the Library, Refectory, Snack Bar and Staff Common Rooms.

Closing Date

Completed application forms should be returned to Human Resource Management, City College Brighton and Hove, Pelham Street, Brighton, BN1 4FA. Alternatively, you can forward your completed application form to the following email address: jobs@ccb.ac.uk

Closing date: 27th September 2012 at 9am

***IMPORTANT INFORMATION - PLEASE NOTE***

You should be aware that any CVs attached will not be used in the shortlisting procedure, therefore please use the application form fully. Additional unnamed sheets may be included if necessary. This will assist the College in adhering to its equal opportunities procedure.